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WhatsApp, product, growth.
Honest writing on building with WhatsApp Business, designing templates, running campaigns, and what we're learning while building Lynkist.
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Why WhatsApp is replacing email for transactional notifications
Email open rates have been falling for a decade. WhatsApp delivery and read rates are 4x higher. Here's why operators are quietly migrating.
Lynkist Team · 12 May 20266 min read
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WhatsApp template design that gets approved on the first submission
A practical guide to writing WhatsApp Business templates that pass Meta review first time, drawing on patterns from hundreds of approved templates.
Lynkist Team · 28 Apr 20268 min read
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